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Our Brand Story

Updated: 3 days ago



Citron was born out of a simple yet powerful desire: to create a uniquely personal haven for relaxation and high-quality skincare outside of the bustling energy of hair salons or the structured corporate confines of hotels. After a decade working at a prestigious salon on Boylston Street in Boston, I realized my true calling was to offer something different—a peaceful, stand-alone space dedicated to rejuvenation and wellness. A boutique spa with a private, relaxing atmosphere that focuses on wellness, consistent quality, attention to detail, connection to the local culture, and building relationships.


Growing up in a family-run business, I was inspired by entrepreneurship from an early age. This foundation, combined with my passion for skincare and wellness, led me to open Citron Spa. Over the years, the mission has expanded and become even more personal, especially as I navigated the challenges of being a business owner and a mother to twins, born two years after I opened the spa. My journey taught me the critical importance of stress relief and self-care, not just for our guests, but for myself as well.




More Than an Indulgence


At Citron, we believe in offering more than just beauty treatments—we provide moments of peace, hope, and transformation. A meaningful moment for me came a few years ago when a couple in their 60s visited the spa during a difficult time. It was their first visit, and I saw how deeply our services impacted them.


After their treatments, the gentleman’s eyes welled with tears as he expressed how amazing the experience had been. “We’ve had an incredibly difficult year,” he shared, his voice trembling, a tear rolling down his cheek. “This is the best I’ve felt in a very long time.”  Seeing the relief and gratitude in his emotions reaffirmed for me that Citron Spa is not just about indulgence—it’s about making a real difference in people’s lives.


Our Mission: Wellness Beyond Skin


Today, Citron is dedicated to helping guests rediscover confidence, peace, and vitality. Each treatment is designed with intention, blending expertise in skincare with a holistic approach to wellness. Our team is committed to creating an atmosphere where clients feel truly cared for and rejuvenated, ensuring that their time with us is a meaningful escape from the demands of daily life.


Building a Community of Wellness


Our mission doesn’t stop in the treatment room. At Citron, we are passionate about building a community centered on self-care and well-being. Through events and expert advice, we aim to inspire and empower our guests with tools to enhance their lives beyond their visits. Whether it’s sharing stress relief techniques, skincare tips, or wellness strategies, we are here to support our guests on their journey to a healthier, more balanced life.


A Future of Hope, Health, and Transformation


As we look at our vision for the future, Citron remains committed to its mission of offering more than just a service—we offer a health-focused experience that nurtures the mind, body, and spirit. With each of our guests, we aim to create lasting memories and transformative experiences, continuing to build a legacy of care, compassion, and excellence.


What our guests have to say about their spa experience at Citron


  • “I loved my facial at Citron! I opted for the package for those with redness and sensitive skin. My esthetician carefully listened to all my concerns and made sure to exclude anything that might’ve irritated my skin. In addition to my facial, I received an a hand, scalp and foot massage. I am going through fertility treatments, which is incredibly stressful (if you know, you know) and I felt incredibly pampered and well taken care of. I feel like my skin still feels supple and glowy days later. Thank you!” - Alyssa S.


  • “Best spa experience I’ve ever had. The environment is welcoming and relaxing. You can tell a lot of thought was put into the details. Mayya was also very attentive, kind and calming. 10/10 all around.” - Emma A.


  • “I had a phenomenal experience at Citron Spa today. After having a draining week, I decided to go to the spa for a facial to unwind and boy did I make a great choice! I chose the Glo Detox facial and Brianna executed it perfectly. The calming ambiance set the mood and she made me feel so comfortable and relaxed. My skin feels rejuvenated and it looks great too! I would highly recommend any services from Citron Spa” - Greta R.


  • “If you need some extra TLC, definitely check out Citron Spa! Not only is the staff welcoming, but the modern boho interior of the spa elevates the experience. With every 30, 60, or 90 minute booking, they offer a certain amount of time in the infrared sauna! That is what drew me in initially, but the services are what's kept me a loyal, reoccurring customer! I went on a day off for a 60 minute massage, and it was the most peaceful part of my day! The massage was SO relaxing, that I found myself falling asleep during it. I highly recommend Citron Spa for your next self care day!” – Nisha M.


  • “Booked myself for a head to toe heaven and brow wax with Robin and it was the best treatment I've ever had in my life. I left feeling like a new person. Robin is extremely good at what she does. My mom had a treatment in the room over for a relaxation haven and enjoyed her session so much. The aesthetic is beautiful in the spa and the staff is extremely friendly. This is the perfect place to go if you need to relax and recharge yourself. I would come back here in the future for more treatments!” - Kristen M.





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